Research-backed signals, practical founder playbooks, and field-tested product thinking. We publish what we learn — not what we want to sell.
How a small team moved from an observed market signal to a shipped, monetized v1 in six weeks — without skipping validation or building in stealth.
A practical teardown of the four places AI changes real product work — and the dozen places it doesn't. Download the playbook and audit your own team's stack.
An MVP is not a smaller version of the product. It's a probe designed to invalidate one specific belief. Most teams build the wrong probe.
The 90-day operating cadence we walk founders through before any production code is written. Print it, mark it up, come back to it weekly.
The demand signals we keep hearing in founder conversations — and what each one implies for the product thesis behind them.
