TREND

Three demand patterns we're watching this quarter

The demand signals we keep hearing in founder conversations — and what each one implies for the product thesis behind them.

Market Signals1 min readRead Only

Shifting Tides

In our ongoing conversations with founders, operators, and early-stage investors, we continuously track where attention and capital are flowing. This quarter, three distinct patterns have emerged from the noise.

1. The Death of the "All-in-One" Platform

We are seeing extreme fatigue with monolithic, all-in-one platforms that promise to run your entire business. Buyers are migrating toward hyper-specialized, single-purpose tools that do one thing perfectly and integrate seamlessly via API.

  • Implication: Stop building "dashboards" and start building "primitives."

2. "Done-For-You" over "Do-It-Yourself" SaaS

Users no longer want another tool they have to learn; they want an outcome they can buy. Software that wraps a service (or AI agents that act as a service) is commanding significantly higher willingness-to-pay than self-serve software.

  • Implication: Sell the work, not the workbench.

3. The Renaissance of Vertical CRM

General-purpose CRMs are losing ground to industry-specific solutions (e.g., CRM for Roofers, CRM for Private Equity). These vertical solutions win because they bake the industry's specific workflow directly into the data model.

  • Implication: Niche down. The riches are in the micro-verticals.
Keep reading

More field notes on building what markets want.